The Role of a UX Web Designer
The work of a UX web designer can be divided into three main areas:
1. Research and Analysis
This phase is about gathering information on potential customers, existing competitors, and the audience we want to attract. The goal is to understand user expectations and needs that can help achieve defined business objectives. The product itself is a key factor in this research, as well as the customer journeys that lead users to it.
Studying competitor practices is also essential. Their services, as well as the way they present themselves, can serve as valuable inspiration. To collect data, UX designers rely on tools such as Smartlook, Google Analytics, or other SEO tools, using both qualitative and quantitative methods.
The outcome of this research is often personas — model representations of potential customers that reflect their traits and behaviors. These personas allow the UX designer to create user scenarios, which represent typical situations showing when and why people need a given service or product.
2. Website Design
At this stage, the designer structures information on the website into a clear and simple form. They often start with a site map that shows the menu, subpages, and internal links.
A key deliverable here is the wireframe — a rough sketch of the website layout that indicates where content, interactive elements, and graphical components should be placed. This serves as a foundation for graphic designers, copywriters, and developers to build upon.
3. Testing and Optimization
Everything the UX designer has created must then be tested and optimized in practice to ensure the best possible user experience. They use various online tools, such as user testing platforms, to validate the design.
The test results are summarized into recommendations that guide future improvements and adjustments to the website.
What a UX Designer Should Know
A skilled UX designer should master a broad set of competencies:
- Data gathering and interpretation – understanding user goals, preferences, and needs through research and analysis.
- Logical content structuring – designing intuitive user interfaces and information flows.
- Interaction design – ensuring smooth and effective interaction between users and the website or application.
- UX tools – proficiency in wireframing tools, project management software, and prototyping platforms.
- Team collaboration – strong communication skills to work effectively with designers, copywriters, and developers.
- Trend awareness – keeping up with modern design trends and innovations.
- Graphic and visual design – creating layouts that are not only functional but also aesthetically aligned with user needs and company goals.
- User experience testing – verifying whether the product works effectively for users and identifying areas for improvement.
- Problem-solving – addressing issues that arise during the design process with attention to detail and creativity.
UX vs. UI Design: A Comparison
- UX Design (User Experience) focuses on the feelings and impressions a user has after interacting with a website or app. The priority is to ensure that the target audience can find everything they need quickly and easily, without obstacles.
- UI Design (User Interface) is about the visible aspects of a website or application — the design, layout, colors, typography, and overall look of the elements. UI design ensures that users can navigate smoothly and that the system delivers an enjoyable and efficient experience.
Although UX and UI cover different aspects, they share the same goal: meeting user needs and ensuring satisfaction. Collaboration between UX and UI is therefore critical — UX ensures functionality and usability, while UI provides the visual layer of buttons, images, and icons. Together, they create a harmonious system that leads to both user satisfaction and business success.