LA Developing

LA Developing is a Los Angeles–based construction company specializing in single-family homes, multifamily housing, ADUs, and garage conversions. Their projects combine design precision, high-quality craftsmanship, and an understanding of the local market’s architectural standards.

The client approached us with a clear goal — to increase the number of qualified leads and boost overall sales. At the same time, they wanted to strengthen their online credibility. Their previous online presence did not reflect the sophistication and quality of their real-world projects, which limited their ability to convert website visitors into clients. The company needed a professional, elegant website that would visually elevate their brand and showcase their work through authentic, high-quality photography.

We designed and developed a fully customized website built around the company’s refined brand identity. Before we started with design, we helped organize and align the brand direction, ensuring consistency in colors, typography, and overall communication tone. Based on our visual guidelines, the client provided professional photos and videos of their completed projects, which we then integrated into the site.

By combining authentic imagery with a clean, modern layout, we created a visual experience that immediately communicates professionalism and trustworthiness. Unlike generic stock visuals, every photo reflects the company’s real work — something clients can instantly recognize as genuine.

To generate more inquiries, we implemented an interactive online calculator that allows users to estimate the cost of their construction project based on a few simple parameters. To view the result, visitors must enter their email and phone number — automatically generating new leads for the company.

Once users receive their estimate, they can instantly book a consultation call, during which the LA Developing team explains the process in detail and answers all questions. This combination of education, automation, and engagement significantly increases the conversion rate and creates a seamless user journey from first interest to consultation.

We also developed a flexible project portfolio module that allows the company to present each completed construction individually. Every project page can have its own structure, depending on what’s most important to highlight — from architectural details to specific challenges or materials used. This modular design makes the portfolio visually diverse and more authentic, reflecting the uniqueness of each build.

After launching the website, we continued our collaboration through digital marketing. We set up targeted ad campaigns across selected platforms, created banner sets and video ads using the client’s original footage, and optimized performance for lead generation.

We maintain ongoing communication with the client to refine the campaigns, explore new messaging opportunities, and ensure that every marketing dollar delivers measurable results.

The result is a cohesive digital ecosystem — a website that not only presents the company’s services but also actively generates business opportunities. Thanks to the improved brand perception and integrated lead-generation tools, LA Developing now converts a higher percentage of visitors into potential clients.

Our partnership with LA Developing demonstrates how a well-designed digital presence can directly contribute to business growth in the construction sector. Through a blend of strong visuals, strategic UX, and marketing automation, we turned a static presentation site into a high-performing sales and credibility tool — helping the company scale its client base in one of the most competitive real estate markets in the U.S.